The Biggest No-No’s When It Comes to Personal Branding
Business owners spend years building a strong brand reputation. They work hard to promote their company’s integrity and customer loyalty, through social media, events, and other marketing outlets. But the Internet has also created an opportunity for each professional to build a personal brand.
Your personal brand, also known as your “image,” can best be explained as how other people remember you. If an associate, former employer, or childhood friend were asked to describe you, what would they say? What about online followers who only know you through the internet? If you wouldn’t be happy with the answers they’d give, chances are you’re committing a few no-no’s when it comes to posting on social media. Here are some of the worst offenses, as well as tips on how to boost your personal brand.
Nobody likes spam. Yet when you fill your social media feeds with constant promotion for your products or services, that’s exactly how you’re perceived. Eventually you’ll find your follower numbers dwindling until you’ve lost your audience. Instead, focus on providing useful content and tips, with full confidence that people will seek to learn more about your business if they like what you’re offering. The information does not always have to be directly related to your business, but should serve your current and potential customers. For example if you are a real estate agent you could provide a review of a local restaurant in the area.
It’s hard not to be happy for someone who has achieved a great deal in life, especially if it comes after years of hard work. But constantly boasting about your own achievements will quickly bore your followers. Instead, focus on acknowledging others and know that in doing so, you’ll grow your own network.
Successful people often have one thing in common: passion. Unfortunately, without focus, you can come across as flaky and scattered. If you’re the type of person who wakes up every morning with a great new idea for a business, you may be in danger of devaluing your personal brand. Instead make it clear to others that you’re focused on building and growing the business you already have.
Over the course of a career, it can be difficult to stay on good terms with people you meet. But it’s important to recognize that former employers and customers could prove invaluable later in your career. At the very least, they’ll have good things to say about you when asked. Try to stay on good terms with everyone you meet throughout your career, no matter how difficult it can sometimes be.
Here are a few things you can do to build your personal brand:
- Study those you admire. How do they portray themselves online?
- Identify your goals. How do you want people to perceive you?
- Help others when possible. They’ll likely remember and return the favor.
- Be true to yourself. Don’t compromise your integrity by pretending to be someone you aren’t.
- Create a personal newsletter that you send out two times a year to colleagues. It can be very basic and give an update on your business life.